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Case study · Portfolio
Neta AI: Action Center
INTERACTION DESIGN
A compliance workflow for enterprise packaging teams to review, assign, and track regulatory actions across hundreds of SKUs.
Design
Case Study
Overview
Neta AI is a B2B packaging intelligence platform. This project focused on designing the Action Center — a single-page compliance workflow built around visibility, ownership, and accountability.
Context
Group project (3 members)
6 week sprint
Responsibilities: Product design & management, UI/UX design, visual design
Tools
Figma, FigJam, Google stitch
01 / Problem
/Problem
Neta AI could already detect compliance issues, flagging SKUs as non-compliant, needing attention, fee required, or compliant. But once a flag was raised, teams had no structured way to act on it. There was no way to assign an issue, acknowledge it, or document that it had been reviewed. In practice, companies need to demonstrate that compliance requirements have been reviewed internally, assigned to the right person, addressed or scheduled, and acknowledged even when no action is taken yet. Without that structure, teams lose track of decisions and have no audit trail if regulators ask.
02 / Value
Value Proposition
From flagged to resolved, with a clear record of every step. The Action Center turns passive compliance flags into an accountable workflow. Teams can review issues, assign ownership, log decisions, and track progress, all in one place, without switching tools or losing context.
Grouped Tasks
Where instead of an audit trail and comment section for each problem, it is the group of issues that are being tackled together at the same time.
Neta.ai
Integrating Neta AI in the individual/grouped issue so that the AI already have some context about the problem and suggests solutions more accurately. This shall also help organise Neta AI prompts.
03 / Outcome
Design Solution
This MVP surfaces all non-compliant items in one aggregated view, groupable by SKU, regulation, or jurisdiction. Three features drove the design: flexible search and grouping to navigate large portfolios, bookmarking for personal task management, and a comment and review panel that doubles as a lightweight audit trail. Every review action is timestamped and attributed, keeping the interface clean while still meeting compliance documentation needs.
04 / Reflection
Future
Starting with no prior knowledge of compliance workflows pushed me to frame the problem carefully before jumping to solutions. The biggest shift came from professor feedback — repositioning Neta AI's AI features as a future concept rather than current scope made the core workflow cleaner and more credible. If I revisited this, I would invest more in showing the before state. Making the pain visible, what working without the Action Center actually looks like, would make the design decisions land harder.
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